Friday, 20 April 2012

Considerations to Make Before You Hire Copywriters


Hiring a copywriter offers a number of benefits for a business but you cannot just rush into the decision to hire a copywriting company. The problem is that there are risks with any of the article writing companies and copywriters for hire available. There are some steps that you will need to take to be able to lower these risks.

Ask for Samples

When there is a copywriter wanted within your business, it is very common for some to just look out for copywriting agencies and find the cheapest one available. However, there are risks such as poor work or scraped content. Lower pay for your projects will mean that the copywriters for hire will get less money and will cut corners to make it worth their time.

Because of this, it is important to ask for samples from any copywriting company or writer that you find. This will help to check the quality that you will get and also make sure that you will get original work. Some writers and copywriting agencies will offer links to previously written work or work that they have done in the past, which could lead to problems with checking originality due to other scrapers using those pieces; however, if you want original pieces, you will need to pay a small fee for them.

Check Reviews

When there is a copywriter wanted for your business, you need to check the reviews of any copywriting company. There will be plenty of previous customers – unless it is a new copywriting agency – who will be willing to say whether the service was good or bad. This is the best way to ensure that you get exactly what you ask for and what you need.

There are a few considerations that you need to take in reviews, as not every company will be for every person. Consider the English language skills, the SEO capabilities and also the ability to research the quality information.

Ask About the Writers

Knowing where the copywriters for hire come from is very important with article writing companies. Some will hire people all over the world, which runs the risk of getting a writer who does not have English as a first language. While there are many ESL writers who write in better English than some native English speakers, there are times when there may be grammar errors. This problem can be solved with proofreaders and editors and there is a similar risk with native speakers.

There is nothing wrong with asking for a writer who is a native speaker and many companies will make sure that they have at least one or two. There are some companies who will only hire native speakers to help with this. You may also want to ask about writers from different English speaking countries as there are different grammar and spelling rules for each one.

Find Out About SEO Skills

For many businesses, article writing is about increasing traffic to the business website, which means that SEO (search engine optimization) is extremely important. This is something that you will need to talk to the copywriting agencies about. It is likely that you know nothing about SEO, just that the use of keywords correctly is important. There are some agencies that will have SEO experts attached to them to help with this.

Other Services

It is also worth finding out about other services that are on offer. Do the copywriting services just offer article writing? Will they rewrite pieces? Will they work on your website? There are many different ways that you can reach out to others and help your company and it is important to use as many of these options as possible when looking for copywriters for hire.

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