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Be your own boss. Image by FreeDigitalPhotos.net |
The whole
point of becoming a freelance writer is to be your own boss. The problem is
that the tradition relationship between clients and writers leads to the client
being the boss. The client chooses when the work needs to be completed by, the
topic of the work and any keywords used. This limits you as a writer. To really
become your own boss, run your own website!
Single- or Multi-Author Websites
The decision
you need to make is whether you create a single-author or a multi-author
website. There are pros and cons to both of these. With a single-author site,
you control all of the content that is placed, you write what you want and can
arrange your own schedule. However, you will have to do the tech side, the
writing and the management of the website. It becomes a lot of work for
something that will take time to get off the ground.
Multi-author
websites means that other writers will supply content for you so you can
concentrate on the behind-the-scenes work. While this takes some pressure off
you, you will need to decide how you will pay the writers and how to stop
duplicate content being placed on the website. This can take too much time for
some people but once you have a method, you will find it easier than doing
everything yourself.
Do Some Research into Niches
Finding a
niche is extremely important. You may decide to work on a technology site, a
history one or a travel one. However, you will need to do some research into
that niche before you even think about doing the design work or the type of
content that you will share. This helps you find out more about the type of
content people search for, the best layout and how you will monetise your
website.
Design and Produce Content
Make sure
you do the design work and have some content ready to go before you get your
website up. This will help you rank better in search engines – you will have
content for people to read, which will reduce your bounce rate. I am currently
working on a couple of websites and will make sure that I have a handful of
content for each page before it is made public.
Learn SEO
Search
engine optimisation is important if you want to rank well but there are so many
different tactics – good and bad. You need to learn more about SEO and
implement it on your website and pages. This does take time and effort and can
take years to learn everything – and it changes regularly! – there are people
out there who will help you and have written eBooks that explain SEO step-by-step.
Websites are
definitely useful to really be your own boss. I’m working towards that with
Student Survival Tips and my blogs. You don’t need to worry about anything
clients want and can really write what you want and when you want!